A great website should have a great impact on your business. Regrettably the facts show that for many, their sites aren’t doing much at all to help their business. Instead they’ve become just another way to spend the money they have less and less of. Here are a few things all website owners should know: Who are the customers and what do they want? Who is the competition? What is the website’s purpose? What is the website personality and tone of voice? Your Customers A successful website rests on understanding who your customers are. Website Design Blackfoot understanding your customer’s motivations for visiting your website will be key in developing the right content to speak to those motivations. Who really wants what you’ve got? Is your product or service a necessity or luxury? Does it benefit one person at a time or many all at once? If you’re unclear about who can buy your stuff, you’ll waste tons of time selling to people that cannot. Your Competition ...